Language mixing is very popular in song
no matter what language it used nowadays. English is being more and more
popular in different Asia songs especially Kpop.
Here is two example of mixing Korean and
English.
This is “Gee” from Girls’ Generation. We
can find that there are plenty of English words used in the song. For example,
they use English as their chorus “Gee Gee Gee Gee Baby Baby Baby,Gee Gee Gee Gee
Baby Baby Baby”. And also the intro
“Listen Boy
My First Love Story
My Angel
& My Girl
My Sunshine
Oh! Oh! let's
go!“
The reason why they use English in the
song is that people can be more easily to remember the lyrics. English is an
international language but Korean is not. Using some English in the song can
help people who don’t know Korean to memorize it and it’s really useful for the
promotion.
Also, using some English can also
“upgrade” the song and artist because people who know different language is
always seen as intellectual or talented. So, there are many English word in
different song.
This is ”Ugly” from 2NE1. The whole
chorus of “Ugly” is using English but the else is Korean. It’s also a kind of
language mixing. Using English for the whole chorus can help understanding the
song and to raise the popularity significantly.
“I think I’m ugly
And nobody wants to
love me
Just like her I wanna
be pretty
I wanna be pretty
Don’t lie to my face
tellin’ me I’m pretty
I think I’m ugly
And nobody wants to
love me
Just like her I wanna
be pretty
I wanna be pretty
Don’t lie to my face
cuz I know
I’m ugly”
Here are also some examples of language
mixing songs.
Mandarin x English : 曹格-數到五答應我
Chorus:
Wanna be your lover I wanna be your man 我只要妳開心多一點
Can you be my lover Don't wanna be your
friend 給妳幸福的永遠
Cantonese x English : 方皓玟 I wanna be strong
Chorus:
I Wanna Be Strong 找一個寧靜地方
我是張不妥協的單人床 從來流浪碰撞
I Wanna Be Strong 一早知道流淚難乾
幻想好好珍藏 什麼煙花可留戀星光
(什麼煙花都也不想看)
I totally agree with your point on the impact English imposes on promotion. Perhaps we can further deduce English helps to explore new market due to its universality. Also, English sometimes functions to highlight the main or important message of songs as it stands out from the langauages they mainly use which could raise interest of foreign markets. Language is a great tool for business.
ReplyDeleteBY Marcella